Oct 11, 2015
There are 3 things we discuss about becoming a non-fiction author:
There are 3 things you should think about:
One answer: get help.
There are 2 ways to get help: a coach or a course.
If you want a self-directed course, I recommend Chandler Bolt's Self Publishing School. (yes, that's an affiliate link, but I know Chandler personally, wouldn't recommend him unless I was completely convinced he's the best man for the job. And it doesn't cost you a penny to click on that link.)
Add an audiobook link in the front of the book to capture e-mail addresses. Create video content you give away for free to readers.
Make sure you have a solid funnel that turns readers into buyers.
3 things you need:
Your launch team is a group of 25 - 50 people who are dedicated to helping you spread the message about your book. You need to give them explicit instructions, write copy for them to share, and communicate with them in a number of ways.
Bonuses are time-sensitive offerings for buyers of your books. These are different than your "in-book" bonuses. These bonuses will expire. It could be a course, additional training, a call with you, etc.
JV partners are critical to your success in a launch. They send out emails to their audiences suggesting people get a free copy of your e-book. From there, those prospects go through your funnel and the JV partner gets a percentage (usually 50%) of what you generate.