Aug 24, 2015
There are 4 particular ways to drive traffic to your lead magnet:
SEO is slow but free. It's not a great way to drive traffic to a lead magnet anymore. If you have blog posts or other content, then SEO can drive traffic to that - which in turn can drive traffic to your lead magnet.
Social or viral marketing is also free and completely out of your control. You're left to wait to see other people share your items. It may or may not work. There's no formula for "going viral" despite what the gurus say.
Paid is fast but costs money (hence "paid".) You need to get some assistance to do this right and target very carefully. Also, build up slowly so you know your "numbers".
"Hustle" is so overlooked. This is where you go out on social media and have engaging one-on-one conversations with people. Those conversations are where you offer to help people specifically with your lead magnet. Then, you can invite them to download your lead magnet. Although it's work, it's free. And there's no reason why you can't talk to 10 people a day (that's almost 1000 person list in 3 months.)