Preview Mode Links will not work in preview mode

The 6 to 7 Figures Show


Aug 7, 2015

This episode is about creating a lead magnet for your business. We’re going to cover advanced ninja techniques for putting a killer lead magnet in place.

Lead Magnets

Your lead magnet should attract your ideal customers - and should repel those who you will not eventually buy from you.

Your lead magnet should attract your ideal customers – and should repel those who you will not eventually buy from you.

The lead magnet trio consists of the following:

  1. A freebie,
  2. A landing page or other opt-in process, and
  3. An email sequence to engage in follow-up

A Freebie

Make sure your freebie is connected to the headline you promise. The worst thing you can do is promise to show someone “how” to do something, and then not actually teach it.

Also, don’t provide something “obvious” – something they can just Google.

Create a freebie that is easily consumable and “swipeable.”

Ask yourself the question, “what is the #1 thing you could teach your audience right now that would get the result as quickly as possible?” Take that answer, make it easily consumable and “swipeable” and make that your freebie.

CONTINUE THE CONVERSATION: Join us at 7-Figures Plus to ask questions about this episode, hear ideas from other entrepreneurs, and actually get feedback on your own lead magnet. It’s FREE!

Landing Page or Opt-in Process

Make sure you have a landing page and opt-in process that is consistent throughout your business.

Use a pop-up or Leadbox (like from LeadPages). They create conversion – when done appropriately.

If you use exit behavior pop-ups, make sure you put them together with a regularly timed pop-up. Exit behavior pop-ups interrupt the user’s mindset. Timed pop-ups can engage the prospect while they’re actually thinking about connecting with you.

Make sure you allow the user to engage with your website for awhile before putting a pop-up in place. You may also consider a one-time “welcome page” pop-up, but try to give 20 – 30 seconds for the user to engage before you interrupt.

Maybe even use language in the pop-up box that acknowledges you’re interrupting and asking to connect.

You need to test landing pages for text or video. Consider your audience’s preferences, but you will absolutely need to test.