Aug 7, 2015
This episode is about creating a lead magnet for your business.
We’re going to cover advanced ninja techniques for putting a killer
lead magnet in place.
Your lead magnet should attract your ideal customers – and should
repel those who you will not eventually buy from you.
The lead magnet trio consists of the following:
A landing page or other opt-in process, and
An email sequence to engage in follow-up
Make sure your freebie is connected to the headline you promise.
The worst thing you can do is promise to show someone “how” to do
something, and then not actually teach it.
Also, don’t provide something “obvious” – something they can just
Create a freebie that is easily consumable and “swipeable.”
Ask yourself the question, “what is the #1 thing you could teach
your audience right now that would get the result as quickly as
possible?” Take that answer, make it easily consumable and
“swipeable” and make that your freebie.
Landing Page or Opt-in Process
Make sure you have a landing page and opt-in process that is
consistent throughout your business.
Use a pop-up or Leadbox (like from LeadPages). They create
conversion – when done appropriately.
If you use exit behavior pop-ups, make sure you put them together
with a regularly timed pop-up. Exit behavior pop-ups interrupt the
user’s mindset. Timed pop-ups can engage the prospect while they’re
actually thinking about connecting with you.
Make sure you allow the user to engage with your website for awhile
before putting a pop-up in place. You may also consider a one-time
“welcome page” pop-up, but try to give 20 – 30 seconds for the user
to engage before you interrupt.
Maybe even use language in the pop-up box that acknowledges you’re
interrupting and asking to connect.
You need to test landing pages for text or video. Consider your
audience’s preferences, but you will absolutely need to test.